August 28, 2016
A study conducted by U.K. recruiting firm Genesis Associates found that 85% of employees feel motivated to perform at their best when incentives are tied to their performance. Companies and organizations of all types understand the performance benefits of incentive-based rewards for employees.
If you’re running a business or organization with fleet operations for which safety and smart driving are crucial to success, incorporating an incentive program that rewards safe driving helps to reduce speeding and aggressive driving. This means lower costs from fuel and maintenance, less risk of accidents and speeding tickets and less vehicle maintenance.
The big question is how do you deploy telematics in a way that gets workers interested in smarter driving, rather than turning them off by making them feel like they are the problem. The benefits of telematics for fleet tracking are well-proven, but when rolled out without due planning and without buy-in from the people behind the wheel, the results can be mediocre and you can end up with unintended cultural consequences.
The answer is gamification. Gamification motivates workers to participate in the safety program by making smart driving a fun and competitive aspect of your culture and a key part of how team members interact. Gamification makes driving better more inviting for your team because it feeds on the innate enjoyment of playing, competing and winning.
Azuga Fleet is the first rewards-driven fleet tracking solution that monitors driver behavior and offers rewards for top performers. Workers can see and compare their Driver Score among each other for healthy competition. This score is used by managers to recognize and reward top performers, and also determine which workers need coaching. This exciting experience helps bring managers and workers out on the road together in pursuing safety and the benefits that follow.
By implementing gamification into your fleet, you can transition from a “gotcha” to a “great job” culture where drivers are rewarded instead of reprimanded. Learn how Azuga Fleet can help you manage a safe and efficient fleet with its unique, proven approach:
Safe driving creates a fleet that is driven to win. Adding gamification to the way you manage your workforce and workers’ driving habits creates an engaging experience that fosters a positive culture focused on efficiency and safety.