Fleet Managemnt

Leveraging Reverse Geocoding in Fleet Management

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Fleets require geographic data to do business. To get from Point A to Point B, you need a map and a route. A helpful tool when it comes to mapping and locational data is reverse geocoding.

In this article, we will define and explain geocoding and reverse geocoding. We will also outline how to leverage reverse geocoding in fleet management, including how fleet tracking software unlocks the potential of reverse geocoding and using Azuga fleet tracking to benefit from reverse geocoding.    

What is Reverse Geocoding 

To understand reverse geocoding, we first need to familiarize ourselves with its opposite: geocoding. 

What is Geocoding? 

So what exactly is geocoding? Geocoding involves translating street addresses into latitude and longitude coordinates—which are more precise descriptions of location. 

Geocoding is dependent upon digital representations of road networks, address points, and postal and administrative zones. Having more accurate information via geocoding can result in saved time and lowered costs for fleets. 

What is Reverse Geocoding? 

Now that we have an understanding of geocoding, we can move on to learn about reverse geocoding. Reverse geocoding involves taking geographic latitude and longitude coordinates and reverse coding them into a clearly defined address or place name. 

With reverse geocoding, a software program can turn latitude and longitude coordinates into addresses and location descriptions. For example, the program can turn coordinates obtained via GPS into readable street addresses with reverse geocoding.

Reverse geocoding takes complicated—and likely incomprehensible on their own—geographic coordinates and translates them into readable and easily understood data. The software may return all sorts of locational information, including street address, city, landmark, postal code, and country. It makes GPS data easier to understand. A combination of reverse geocoding, geocoding, and routing services are an integral component of mobile location-based services like the mapping app on your phone or your GPS fleet tracking software.

Let’s say, for example, that a fleet uses state-of-the-art GPS fleet trackers. The GPS devices in the fleet’s vehicles understand their locations based on latitude and longitude coordinates received from satellites. Reverse geocoding then translates these geographic values into readable street addresses. Without reverse geocoding, fleet managers would be swamped with raw geographic coordinates from their fleet tracking software. 

Leveraging Reverse Geocoding in Fleet Management

The most powerful way to leverage reverse geocoding in fleet management is via fleet tracking devices and software. Reverse geocoding can utilize GPS tracking to provide fleet managers with precise address locations of vehicles. This valuable data can be untapped in several ways. 

How Fleet Tracking Software Unlocks the Potential of Reverse Geocoding 

Efficient fleets use a GPS-based system to track their vehicles at all times. GPS helps them keep track of their assets, anticipate delivery and pickup times, and monitor driver behavior. However, GPS devices record locational data in the form of latitude and longitude coordinates. Although precise, these geographic values mean almost nothing to most people.

Fleets can be composed of thousands of vehicles in some cases, and it would be impossible for a person to keep track of the raw GPS coordinates for an entire fleet. Luckily fleet management software automatically uses reverse geocoding to turn GPS coordinates into easy-to-read street addresses. This data can also be stored, accessed, and analyzed after a journey is complete to improve the route’s efficiency in the future. 

Using Azuga Fleet Tracking to Benefit from Reverse Geocoding 

Using fleet tracking software is one of the best ways to unlock the potential of reverse geocoding. Azuga produces cutting-edge GPS fleet tracking technology that is fast to install and harnesses the power of reverse geocoding. The software provides fleet managers with a clear overview of where their drivers are at any time and the routes that they have taken. 

The right reverse geocoding fleet tracking software can save your fleet money through increased operational efficiencies. 91% of Azuga users say the software has saved their business money. They report an average annual savings of over five thousand dollars, meaning the software can practically pay for itself in its first year of use.  

Another great thing about fleet tracking software is that it can help you speed up deliveries and service calls. 76% of Azuga users say the software has lowered door-to-door transit time because of greater operational efficiency. On average, Azuga users report a 27% improvement in door-to-door transit time.

There are many additional benefits to choosing Azuga over other fleet trackers.

Quick Installation 

The last thing a fleet manager needs is vehicle downtime. Despite this, many fleet tracking options require costly vehicle downtime to install GPS trackers. Instead, with Azuga, you simply plug in the Azuga GPS Tracker in the OBDII port of your fleet vehicle to install. That’s it: no vehicle downtime or costly installation fees. 


Azuga features advanced geofencing capabilities. Fleet managers can select areas to be geofenced and receive alerts when vehicles enter or exit the site. This feature relies on geocoding and reverse geocoding to function. 

Reduce Claims and Improve Driver Safety

Azuga’s fleet tracking uses GPS data and reverse geocoding to keep drivers safe. The program has a focus on driver safety. Azuga customers report receiving 57% fewer traffic citations and getting into 38% fewer accidents on average. Overall, fleets say they save over nine thousand dollars per year on average because of safety improvements due to Azuga. 

Reverse geocoding may seem simple, and there are many free online reverse geocoders. However, driving data is extremely valuable to fleets, and the best reverse geocoding software is capable of tapping into this value. Azuga’s fleet tracking software has advanced reverse geocoding capabilities and will help your fleet improve its efficiencies and ultimately save on costs. 

Tap into the power of reverse geocoding with Azuga.