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Do You Really Think Your Fleet Drivers Stop on Red?

August 12, 2016

Keith Halasy, Senior Director of Marketing, Azuga

“Should I stay, or should I go?” Your workers ask themselves this question countless times each day. Driving on the road and approaching yellow lights, with no red in sight. Maybe behind on their schedule or late for an appointment, they speed through, risking their safety and the lives of others.

Drivers who fail to stop on red increase risk for your business and for your community. In light of these dangers, the National Coalition for Safer Roads partnered with organizations across the country to raise awareness of the risks of running red lights during National Stop on Red Week.

The most recent reports by the Insurance Institute for Highway Safety show that 709 people died and 126,000 were injured in red-light running crashes in the United States in 2014 alone. Even more unfortunate is that more than half of those people were innocent pedestrians, bicyclists and occupants in other cars. What’s most astonishing is that accidents caused by aggressive driving are 100% preventable.

So, how do you make sure your drivers aren’t driving aggressively? The impacts on public safety, as well your risk, insurance premiums, costs and company reputation make this a crucial problem to solve. Here are a few ideas.

Every driver is responsible for their safety and the safety of others on the road, not just during Stop on Red Week, but every day. We understand the impact that aggressive driving can have on your business. Join us in sharing National Stop on Red Week’s message by using #StopOnRed2016 and talk with one of our fleet specialists today for a demonstration of our capabilities to boost driver safety.