Equipment Tracking: Keep Your Eye On Your Assets In Real Time — Any Time, Anywhere

March 23, 2017

March 23, 2017

By Ananth Rani, Azuga Co-Founder and CEO
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Realizing the need for a disruptive, simplified solution to help drivers make safe and efficient decisions, Ananth Rani gathered a team of seasoned automotive electronic experts with over 30 years of experience to incorporate Azuga in 2012. As president and cofounder of Azuga, Rani created the vision for the company to disrupt the GPS tracking industry with a connected, cloud-based vehicle platform that meets the demands of fleets, Road Charging (RUC) programs, commercial insurance companies and direct to consumer telematics. He was previously the cofounder of Xora, (acquired by Click Software), a leading player in mobile workforce management.

Ananth Rani

For any construction business, the ability to safeguard key equipment and move it smoothly in the yard and seamlessly between worksites is key to profitable operations.

While a growing number of construction firms use real-time GPS tracking on their trucks and vehicles on the road, many still have not considered the benefits of using GPS tracking for securing their equipment and assets. Utilizing asset tracking technologies provides construction companies with real-time access to their most valuable equipment, and proves to benefit companies in many ways, including with one of the industry’s largest hurdles – theft.

From poor security, easy-to-open cabs and lack of product identification numbers, construction sites are hot targets for crime. According to the most recent data  compiled by the National Equipment Register (NER) and the National Insurance Crime Bureau (NICB), nearly 12,000 construction-related thefts were reported during the last year. It’s also estimated that 90 percent of thefts occur at construction sites. This statistic is not surprising, considering sites are often left wide open to thieves on weekends and nights when workers have gone home for the day and no security personnel is guarding the site.


The NICB report shows that of the nearly 12,000 thefts reported only 23 percent of the stolen goods could be recovered. Several factors play a part in the low recovery rate of assets. A few of these include:

Equipment theft costs between $300 million to $1 billion each year, but the true cost of theft is higher than the costs of replacing stolen equipment. Once the costs of downtime for the team and the cost of rental or replacement equipment is added, as well as potential increases in insurance premiums, the impact of theft becomes much higher.


With high pressures and tight deadlines, construction managers need real-time visibility of equipment at all times. It is quick and easy to deploy GPS asset tracking by equipping any type of asset (using various types of devices) and combining it with fleet tracking for added efficiencies.

What makes asset tracking so powerful is that it provides a full view of where all assets are at all times and gives managers the information they need to handle equipment theft. This allows managers to easily monitor and locate equipment in the yard and every work site and track where it’s going in real time. Although asset tracking delivers many benefits, the technology is especially helpful in deterring losses from theft by:


Asset tracking delivers a number of other crucial benefits that will help boost efficiencies and profitability:


When it comes to targets of theft, equipment and tools can be separated into three main categories – high-value items, small equipment and tools and attachments. The first category, high-value items, consists of excavators, pavers, cranes, extractors and other large equipment. The second includes light towers and sweepers. The final category, tools and attachments, are the most critical components to get a job done, and the category the majority of thieves target most.

The NCIB reports that two key factors, value and mobility, determine what types of equipment is stolen. The NCIB also reports that loaders and tractors were among the types of equipment frequently stolen. Aside from these two pieces of equipment, a few other examples of hot targets to be tracked as category one equipment and tools include generators, light banks, equipment trailers, Port-a-Potties and cranes. Companies that implement asset tracking typically start with category one and begin working their way down as they begin seeing cost savings.


Previously, high costs of real-time asset and fleet tracking solutions made this technology unattainable to most in the industry, but now construction firms are finding value-priced solutions that fit their business needs precisely. By selecting a real-time asset tracking solution that also integrates with a fleet tracking solution, contractors can streamline management and ensure visibility of everyone and everything deployed in the field. As the economy continues to drive construction projects, being able to control costs, prevent theft and downtime and achieve internal efficiencies will help every firm become more profitable.

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Tags: Azuga Asset Tracking SolutionGPS Fleet tracking

The original news article was first published here